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Evaluation System: Product introduction technique
javedisaacDate: Monday, 11.14.2011, 6:23 PM | Message # 1
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The ever-changing global economic conditions effects the business landscape and makes it aggressively competitive. In the present scenario, with the business being spread across wide geographical boundaries, understanding the requirements of the customers worldwide and adhering to meet their demands, will help the industries to withstand the competition. A globalized supply chain capabilities model should have system integration mode incorporated with cutting-edge technology to facilitate and accelerate the process while helping the managers worldwide to set up a select supply chain system.

Optimal supply chain performance on part of the organization demands accurate, forecasting and inventory planning. The key to achieving this is by foreseeing customer's requirements, fulfilling and exceeding their expectations. The evaluation system and demo programs helps to increase the visibility, accessibility, and utilization of the company's product. These programs are not new to the consumers, as this has been used by most of the world's original equipment manufacturers during launching of their revolutionary products. Such programs help the consumers in understanding the features of the new product and also help them appreciate its requirement in their day-to-day functioning.

The evaluation system, demo/loaner or demo/evaluation programs as they are referred have long been a part of the sales promotion strategy, but have not developed as a marketing sector because of the inherent problems that comes with it. The factors that set across the problems include asset loss, loss of information, mobility of the sales person and demand variation leading to insufficient test results. Global supply chain solutions leaders have designed and developed programs that will facilitate better management of the Demo/Loaner programs while reducing asset loss by nearly 80%. These systems also ensure enhanced operational controls with improved customer satisfaction levels.

The platform for Demo/Evaluation management provided by the supply chain leaders can help transform the loaner programs as one of the most successful sales channels. A hands-on-client experience is a very positive looking method to launch any new product. Besides, customizing this to meet the client requirements increases the scope for visibility, accessibility and utilization of such products. Further, this also paves way for new market infiltration techniques for the organization through enhanced sales and customer satisfaction labels.

Incorporating advanced technology into the evaluation system have not only made these demo programs effective but has also leveraged the advantage of product excellence, device demonstration, to create customer intimacy. Further, the advanced tracking solutions ensure 80% lesser loss of demo equipment. Being web-based provides for real time reporting, which reduces monitoring costs and time. The software application has also paved way for improved asset utilization and an extensive after-market support in the form of 24/7 customer care and effective returns management.


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