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Local SEO for Websites or Blogs
javedisaacDate: Thursday, 12.22.2011, 6:59 PM | Message # 1
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Local SEO is very important part in Web marketing if you are running a Local (Geo targeted) Website or blog and assuming your traffic is locally targeted. And if your site is about Pakistan, for Pakistani Internet Users then what are the techniques that can help you in targeting your business specific traffic from Pakistan using SEO and SEM.

This post is about How to prepare your website for local SEO listing and targeted traffic from Search Engines. And I am assuming that your running a blog or site for Pakistani Users. example: okPakistani.com

1. Country Specific Domain name and Hosting if possible.

This is very helpful technique for Local listing, if your site is for Pakistan, targeting Pakistan traffic then You should buy a .pk or .com.pk domain name for it. Another factor is hosting because if hosting is from local server then your server ip address is also local and Google bot is smart enough to track it for local listing.

2. Target local traffic in Keywords(Title, description, URL).

Keyword targeting is very folk technique in SEO. But if you give it a local touch then it will give you advantage from local searches and increase site listing and keyword visibility and targeted traffic to your blog or website. First define a Rich Geo Targeted keyword for your site and use it every where with 5:100 ratio in page Titles, Descriptions, URL, Headings, Anchor Text, Image Alt Text etc. But don’t over dose web pages be natural in this part.

3. Participate in Local Webspace (blogs, forums, Social media).

Participation is very important in every business and marketing field. From SEO Point of view if you participate in local webspace including blogs, forums, social media sites and use your site URL as signature, this not only give your site extra visibility but Google and other Search engines will also find you there and say ok “you are also associated with google.com.pk”.

4. Accrue Inbound links from Local site and Add local outbound links to your one.

Very common technique and useful for SEO, If you accrue sufficient inbound links of good quality from local site this not only beneficial for Page rank but also for Geo Targeting purpose. Quality outbound links also give extra benefit.

5. Add site location in Google Places, local yellow pages and other local directories.

Also very use Search Engine Marketing Method gives extra visibility, Incoming links, also list your site in local webspace and business directories. You can use Google Profile use site address there, Google Place, Maps and other sites like Wikimepia etc. You can also use many local Pakistani directories in this campaign i.e teabreak, phonebook.com.pk, netpakistani.com. you can find many others with the help of Google.

6. Add your address and phone no on contact page and add listing of Google maps to your site.

Contact page has its own importance but if you add some Geo Targeted data on your contact page that Google is able to find then it will be also beneficial for Local SEO. You can use different type of information including Address, Phone number, listing of Google maps/place as present on traditional contact pages. It will be more helpful if you use this type of data in footer of pages.

Declaimer: These all techniques are practically tested on our own site, one can check our site page rank (domain is 3 months old) and ranking for keyword but we can’t guarantee that you will get over night success by applying these techniques, as SEO needs some time.


JAVED ISAAC FROM MULTAN
 
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